Case study: Le Cordon Bleu
“Over the course of four years, Andrea did one thing – delivered, or should I say two things – exceeded expectations and certainly over-delivered. We increased our audience awareness, grew our brand identity, and ultimately increased our sales to a level not seen, or expected.”
Cherry Bombe Integration
For our integrated package with Cherry Bombe, we implemented a series of sponsored Instagram content, an activation at their annual Cherry Bombe Jubilee, as well as sponsoring their podcast and a spread in their magazine, giving their audience multiple ways to interact with and engage with the brand.
FeedFeed Social Media Activation
We partnered with FeedFeed on a contest to send one FeedFeed community member to Le Cordon Bleu. Through integrated social media posts including Instagram posts, Instagram story takeovers, Pinterest, and YouTube, as well as a FeedFeed team immersion and story sharing day in the life of Le Cordon Bleu students in London, and a live cooking demo with the FeedFeed in their test kitchen, the campaign reached hundreds of thousands of individuals.
Food52 Social Media and Advertising Campaign
We worked with Food52 to craft social media posts featuring tips from Le Cordon Bleu trained chefs, as well as banner ads on their website.